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Products, Services, and Looping Gear "Packages"



I got to thinking wiht my day job hat on, and these days when it is 
becoming 
harder and harder to make money off of technological products, because of 
competition, pricing preasures, consolidation, and the overall 
commotization 
of consumer products, the long term money is in services.

How do services pertain to looping gear?  I may be giving away a great 
marketing/business opportunity here, but it seems to me if someone had the 
resources they could sell "laptop looping packages".  Part of the problem 
with some folks getting into laptop looping is that it can be painful 
buying 
a laptop that will do the job, buying all the gear to connect to it and 
get 
started, upgrading, etc, etc. These things take time for the looping 
consumer, and time is money. And there are risks that come along with 
building your own laptop system, such as teh overall system not working as 
expected because of hardware/software compatibility, and so on. And this 
too 
equates to time or rework, which again equates to money.

So basically the "laptop looping package" would be a system that someone 
experience and knowledgeable would construct and test, and then sell as a 
ready to go looping system. You could sell different types and grades of 
packages, For instance, a very basic setup might include an entry level 
laptop, inexpensive cardbus soundcard, Mobius installed, and a cheap MIDI 
controller like the MIDI Mouse, MIDI Moose, or some other small 
controller. 
Then your totally kick ass package might include a screaming Intel Duo 
machine, an external firewire audio/midi interface, and a Behringer 
controller. Or better yet, the deluxe pacakge would include a VST host and 
a 
ton of free VST effects, all ready to work.

The Service here, which you can't bottle up or put in a box, is the 
expertise and knowledge of constructing a looping kit or ensemble that 
works 
right out of the box.  So, if I were a new looper interested in getting a 
laptop looping system, I would buy one of these package, turn it on, and 
it 
would essentially work immediately, everthing down to the Behringer 
buttons 
mapped to Mobius functions, buttons labeled, etc. Then of course, I could 
customize it after that point.

It wouldn't take much to get started on this idea. I don't have the time 
to 
do it, but if I did I would assemble just 2-3 looping packages and sell 
them...and then use the profit to buy more packages, etc.

Incidentally, there are a lot of smart cookies making money hand over fist 
using this re-packaging concept on eBay. Folk are actually buying products 
on eBay, packaging them up based on a theme of some sort, and selling them 
for a profit. Why would people buy something like this when they could buy 
the individual items themselves? Well, this sort of answers the 
question...the value is in the service or the convienence of not having to 
do the research or spend the time to do this.

**************************************************************************
Krispen Hartung / Improvisational Looping Guitar
www.krispenhartung.com / www.myspace.com/krispenhartung
My Tribe: http://people.tribe.net/krispen-hartung
info@krispenhartung.com / 1.208.724.5603
Discography - http://www.krispenhartung.com/catalogue.htm
CD Baby Discography (CDs for only $5): http://cdbaby.com/all/khartung