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Re: Products, Services, and Looping Gear "Packages"
That would be a great idea! You could list your items on ebay with a
description that says something like "Better than the Boss RC-50!," and
include some video clips of you looping with a laptop system. Then, if
you could put together a quick-start manual that describes how to use
the system as a whole and included some basic e-mail support, you could
make a killing! If I had the cash, I'd be all over it.
I wonder, though, if there's enough of a market looking for pre-fab
packages that would cost upward of $1000 to make it worth your time?
And what about beginners who already own laptops? When I started
looking around a loopers for the first time (not long ago), I was
looking at the RC-50, but wasn't convinced. I figured I already owned a
laptop, so that was the way to go. If I didn't own a laptop already,
the price alone would have been enough to steer me back to the Boss unit
or a Boomerang or something similar.
Perhaps some low-level consulting would be a nice addition to this
business model so you could hear the customer's vision and current gear
and say "no, I don't think your laptop's up to par as-is, but I could
sell you more RAM, a firewire audio card, and your choice of MIDI
controllers and you'd be able to do exactly what you're describing."
You could then put together a custom package for the individual customer.
Just a thought...
Krispen Hartung wrote:
> I got to thinking wiht my day job hat on, and these days when it is
> becoming harder and harder to make money off of technological
> products, because of competition, pricing preasures, consolidation,
> and the overall commotization of consumer products, the long term
> money is in services.
> How do services pertain to looping gear? I may be giving away a great
> marketing/business opportunity here, but it seems to me if someone had
> the resources they could sell "laptop looping packages". Part of the
> problem with some folks getting into laptop looping is that it can be
> painful buying a laptop that will do the job, buying all the gear to
> connect to it and get started, upgrading, etc, etc. These things take
> time for the looping consumer, and time is money. And there are risks
> that come along with building your own laptop system, such as teh
> overall system not working as expected because of hardware/software
> compatibility, and so on. And this too equates to time or rework,
> which again equates to money.
> So basically the "laptop looping package" would be a system that
> someone experience and knowledgeable would construct and test, and
> then sell as a ready to go looping system. You could sell different
> types and grades of packages, For instance, a very basic setup might
> include an entry level laptop, inexpensive cardbus soundcard, Mobius
> installed, and a cheap MIDI controller like the MIDI Mouse, MIDI
> Moose, or some other small controller. Then your totally kick ass
> package might include a screaming Intel Duo machine, an external
> firewire audio/midi interface, and a Behringer controller. Or better
> yet, the deluxe pacakge would include a VST host and a ton of free VST
> effects, all ready to work.
> The Service here, which you can't bottle up or put in a box, is the
> expertise and knowledge of constructing a looping kit or ensemble that
> works right out of the box. So, if I were a new looper interested in
> getting a laptop looping system, I would buy one of these package,
> turn it on, and it would essentially work immediately, everthing down
> to the Behringer buttons mapped to Mobius functions, buttons labeled,
> etc. Then of course, I could customize it after that point.
> It wouldn't take much to get started on this idea. I don't have the
> time to do it, but if I did I would assemble just 2-3 looping packages
> and sell them...and then use the profit to buy more packages, etc.
> Incidentally, there are a lot of smart cookies making money hand over
> fist using this re-packaging concept on eBay. Folk are actually buying
> products on eBay, packaging them up based on a theme of some sort, and
> selling them for a profit. Why would people buy something like this
> when they could buy the individual items themselves? Well, this sort
> of answers the question...the value is in the service or the
> convienence of not having to do the research or spend the time to do
> Krispen Hartung / Improvisational Looping Guitar
> www.krispenhartung.com / www.myspace.com/krispenhartung
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