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Re: Self Promoting

Well, music is a full-time job for me which by definition requires  
that half my time (or more) be admin/biz/promotion.

Some bands are better at "creating" news by sending out loads of  
press releases, I haven't done that (although I probably should).  
I've tended to focus on getting gigs and slowly growing my audience.  
In the end a "coup" like this (er, if it was, which is debatable)  
comes from someone hearing you, or someone recommending you, or  
someone reading about you. And in order for that to happen, well,  
people need to know about you, which means being as omnipresent as  
possible. My observance is that omnipresence can be achieved either  
by lots of money, or by the slow, steady growth that comes with years  
of legwork (and I believe strategy #2 gives an artist more staying  
power and makes it less likely that they will crash and burn).

So there is no secret to it and I wasn't trying to be modest, just  
stating how it happened: someone at the station read about me in the  
local paper;  the writer for the paper heard about the cello festival  
which I was headlining;  the cello festival asked me to play cause  
they heard about me from somewhere else...and so on and so on. In my  
experience everything happens this way.

But you're right in that years of little things I've worked hard on  
added up to this particular occurrence.

hope that helps someone! Z

On Jun 15, 2007, at 11:52 AM, Bill Fox wrote:

> Zoe Keating wrote:
>> they read about me in the local paper, which heard about me from  
>> somewhere else, etc.
>> On Jun 14, 2007, at 3:03 PM, Cara Quinn wrote:
>>> Zoe, Very nice!  :)  Thanks so much for posting!...
>>> ...Also, how did you get the news spot?...
> Zoe, I assume that you are self-promoting as opposed to hiring out  
> that function to a third party?  I think that any musician who  
> doesn't spend as much time on such "non-musical" activities as they  
> spend at practicing is more likely to be doomed to playing in the  
> bedroom than the musician who does spend the time.  Please don't be  
> modest.  Sharing with us how you got a media coup like this will  
> only serve to help the looping community.  It's a lot of hard work  
> to promote oneself and you obviously do it quite well.
> Cheers,
> Bill