At 11:17 AM -0700 7/5/07, samba - wrote: > I think the record industry started it's decline by gearing it's >whole promo machine to producing Very expensive videos for MTV >,henceforth known as emptyvideos.They stopped putting money into >more creative eccentricquirky acts and even dropped alot of famous >musicians who were making platinum record cause they were dropping >100k on each video. Meanwhile MTV staretd producing more feature >programming designed to keep viewers tuned in rather than >surfing,and reduced the amount of airtime for mtvids.When napster >and cheap digital recording came along the didn't adapt >intelligently. The tech changes are certainly an important >factor,but secondary to bad tactics and strategies.They could have >used napster to their advantage. Oh, while I'll agree that this was eventually a contributing factor to the decline of the Major Record Companies, I'd take a bit of issue with the "started to decline" statement. Remember the whole DIY movement that came to fruition during the Punk and post-Punk eras? This was a full-blown scourge of indie labels who came about as a reaction to the Major Label's tendency to predominantly pick up and fund huge dinosaur rock acts, while leaving newer and more experimental acts behind in the dust. Many people realized that they could just as easily press their own singles or trade tapes, and a whole alternative label revolution was born due to the corruption and sloth of the Majors. This started at least as far back as the mid-70's (well, that's when the big wave caught on; I don't doubt other DIY'ers were paving the way a lot earlier). In other words, the Majors started to rot from the inside long before MTV played any part. In addition, if you think about it, I believe early eMpTV actually had a coalescing and reviving effect upon the Majors, in that, while MTV began by playing cool and "arty" videos, they eventually upped their production standards (as well as, I suspect, their payola kickbacks) until the independent and alternative labels/artists could find no safe harbor there (with the possible exception of the token "120 minutes" once a week). This, I also believe, helped lead to the demise of most independent college radio, with the popularization of "grundge" and the eventual codification of indie music into the Billboard "Alternative Top 40" during the late-80's/early-90's. Alternative artists believed they had finally achieved the recognition they had aspired to for so long, and, by supporting the commodification of their sector, unwittingly colluded in their own doom. Thus, all this actually led to the Majors getting a temporary shot in the arm, as they managed to drive many independent label competitors out of business (or else they bought and assimilated them). Of course, MTV, being a profit-oriented animal itself, started to diversify into its own programming to maximize its profits -- eventually leaving the majors out on the carpet, as you rightfully pointed out. While I look at the Majors as dinosaurs who deserve nothing more than to have kerosene poured atop them, I still wouldn't count them out just yet. They've found too many ways to re-invent themselves and bounce back in the past. As long as there's a profit-motive they can exploit, they'll still be around. --m. -- _____ "I want to keep you alive so there is always the possibility of murder... later"