Garage ,Commerce, Art

[samba - <sambacomet@hotmail.com>]

 Stefan ,I agree  there are ads that are extremely creative ,yes artists doing ads have big budgets,the content isn't the point,the ads only exist to get the coprortae name imprinted in the public mind. Some of  the big budget TV ads do all sorts of very impresive cutting edge techniques to get peoples attention,and the limited time frame can be a real creative spur too.  You have to have real chops to function in that league. I still refuse to watch TV though,even if  some of the ads are well done .
  After WWll when NY became the Art capital and abstract expressionim ruled , some painters became very concerned with Surface,and abjured depth altogether. This is coincides with the beginnings of conceptualism,which eventually eclipsed most of the action orientation of painting,and pretty much all of the technique.In fact ot eclipsed traditional forms,and form itself. Some conceptualists don't even create works of art,which might be a good thing.

. I saw ads (only in the cinema btw) which expose high 
artistic skills. Of course the aim and content isn't art at all with 
only few, mostly questionable, exceptions (remember the Benneton ads?).
 
On the other hand it is a true opportunity for an artist to be equipped 
with no limits in material and resources. This carries a chance and a 
trap at the same time. But taking the chance and avoiding the trap is in 
the responsibility of the artist...
 
Ads are specified by the complete lack of depth, it even seems its a 
underlying principle is, to avoid any depth.

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