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My band (Eleven Eyes) works in some wierd gray
area between the jam band and jazz scenes, and our merch sales are probably
split about 50/50 between CD's and shirts. But, of the 2, shirts are the bigger
headache, they are more expensive per unit to produce because of the minimums on
each size, and you can never have all the sizes and styles that people ask for.
Plus, at each sale, instead of handing them a CD and taking the cash, you have
to dig through the merch case to see if you even have the requested size, and
sit through the inevitable "I dunno, do you think it makes my butt look big?"
Shirts ultimately pay for themselves, but as far as shirt-sales subsidizing a
music career, in our case, a regionally touring band that stays very busy, if we
depended on shirt sales, we'd be even poorer than we are now.
----- Original Message -----
Sent: Wednesday, April 23, 2008 1:30
PM
Subject: Re: Robert Rich article
Is this a viable revenue stream once you're out of the indie
rock demographic?
TH
On Wed, Apr 23, 2008 at 1:27 PM, Daryl Shawn < highhorse@mhorse.com> wrote:
When
I had my band (of the indie rock variety, a genre whose crowd wears local
band t-shirts as a point of pride), we made equally as much money from
t-shirts as from CD's. It's all about putting a bit of time into making a
good design. Then you have a textile business offsetting the thankless money
pit that is a rock band.
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