I'll second Zoe here ....
It's much better to tell them WHAT you play ... let them figure out the HOW.
After all ... looping could mean anything from ambient to very structured techno .... or more traditional song based looping.
Hopefully you have a clear definition of the kind of music you make .... if not, just tell them you are modern beatnick post-ambient downtempo experimental jazz technologist ...... they'll get the point.
> From: cello@zoekeating.com
> Subject: Re: Who uses "looping" in their promo material?
> Date: Wed, 12 Sep 2007 10:30:33 -0700
> To: Loopers-Delight@loopers-delight.com
>
> i've found that the word "looping" confuses people and then i have to
> spend all my time explaining what looping is, and THEN explain my music.
> so i only use it in when i think it will be understood and of
> interest - which means when the audience is more technical and, er,
> geeky.
>
> but in general, when i'm trying to describe what i'm doing, i'm more
> likely to use the words "sampling" and "layering", which seem clearer.
>
> also, as i just stated, i only use these terms to describe the HOW.
>
> i think it is better to describe yourself as a WHAT. some newspaper
> called me an "avant cellist" and that has stuck because other media
> people love to latch onto it (i think thats how you can tell if a tag
> is working!). it is a problematic phrase but it's been working for
> me. so i call myself an "avant-cellist and composer" which is so
> vague it leaves me free to do all kind of things, whereas if i was a
> "looping cellist", i could only loop!
>
>
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