Re: Who uses "looping" in their promo material?

["Matt Davignon" <mattdavignon@gmail.com>]

Unfortunately, I don't feel like "looping" is a very useful term for
promotion. (Unless you're talking about a 'looping festival'.) To me
it sounds like trying too hard to popularize a new slang word. You
have to stop and explain the process to people, and then more time is
necessary to describe how it's different from popular music that uses
looped phrases (like dance and rap music). I like the phrase "live
sampling" a little better, since it requires less explanation.

I've also learned recently to be careful about using the words
"experimental" or "avant garde" in promotion. In cases where
experimental hasn't yet been co-opted by electronic dance music, it
often carries a connotation of being 'difficult' music.

So in my promotional materials, I've worked on a way to describe what
I do without using any genres. Instead I use descriptive phrases for
the different sort of sounds I make - stuff like "bubbling subharmonic
beds" and "sonic imitations of natural environments".

Krispen Hartung <khartung@cableone.net> was like:
>
>
> I thought I would try to bring us back to some more germane list topics,
> very particular to looping.
>
> For a while last year, my personal website referred to me as a looping
> "artist." I was rather proud of that description because of all the 
>effort I
> put into using, researching, and promoting looping technology. However, 
>this
> year I had second thoughts on referring to myself as a looping artist.
>
> ...  We
> are among the few and proud, but how do we position ourselves in the 
>music
> industry? Are we are our own worse enemies? What sort of influence do we
> have as a social network?  Does the music industry give a damn about this
> list? When is the last time any manufacture has used this list to do user
> research on a new looping device? We are a powerful group. Is the 
>industry
> recognizing us for our accomplishments? (Granted, that Guitar Mag 
>article on
> Y2K7 was a NICE deal).
>
> Thoughts?
>
> Kris
>
>
> 
>**************************************************************************
> Krispen Hartung
> www.krispenhartung.com / www.myspace.com/krispenhartung
> Performance Calendar:
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> info@krispenhartung.com / 1.208.724.5603
> Discography - http://www.krispenhartung.com/catalogue.htm
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