I'm sure there are many great products that came about with zero customer input - products born of a need that an individual had. At any rate, comparing R&D of loopers to laser printers is a bit of stretch. Isn't there a guy at Apple that gets designer awards for essentially dictatorial control of lines like the iPod and powerbook? OTOH, maybe if he used focus groups, he would have found out that people don't like products that scratch so easily... (but the ipod-invisi fixes that problem, eh?) At 2005.12.30 11:41 AM, Kris Hartung wrote: > > Ah! Built in mediocrity. I'd much rather see the result of Bob's vision > > unadulterated, than some marketeer's compromise. > >Please validate your claim. Are saying there is a better and more >efficient >way to design a product that doesn't involve communicating directly with a >decent sample of potential users, documenting the list of features, and >then >prioritizing them? Have you worked in a future product marketing team? >They >work hand in hand with R&D. One can't function without the other.