Re: loop device endorsement - was Santanas looping bassist

[Kim Flint <kflint@loopers-delight.com>]

At 09:09 PM 8/24/2002, Bruce Comens wrote:

>1 example of visibility.
>One thing the folks at line 6 are very good at is marketing.  I don't 
>think
>they have any endorsers for the dl4, but they designed a very distinctive
>cute/funky box that sits on the floor and is instantly recognizable.
>(N.B.:  I'm NOT saying the edp should be like that!)

the EDP sort of is like that though. If you look at a rack of gear you can 
instantly tell if an EDP is in it because they look different from 
everything else and really stand out. Similar with the echoplex pedal. The 
color is distinctive, and at least the way I originally designed it, it 
had 
the Oberheim logo across the back in the biggest possible letters that 
would fit. That was exactly so when somebody was using it on stage, the 
back of the pedal would face the audience so everybody would see what it 
said.

However, in the case of the dl-4, most people own it because it is a good 
delay pedal, not because it is a looper. Delay is a must-have effect, and 
the DL-4 is a pretty good choice for that. Looping is not a must-have 
effect so far. Line-6 even thinks of the looping feature in the pedal as a 
novelty that doesn't really sell very many pedals, and they are probably 
right.

kim



______________________________________________________________________
Kim Flint                     | Looper's Delight
kflint@loopers-delight.com    | http://www.loopers-delight.com