Re: loop device endorsement - was Santanas looping bassist

[Mark Sottilaro <sine@zerocrossing.net>]

Is this where it comes to?  Do we need a looper spokes model!?


On Sunday, August 25, 2002, at 08:58  AM, Travis Hartnett wrote:

> On a related note, I was paging through the new issue of Guitar Player
> today, and came across a Dean ad.  It was typical Dean, a busty woman 
> in a
> sheer blouse, cradling the guitar between her breasts, mouth half open 
> as if
> she's thinking "Gosh...something sure would taste good right now..." 
> and so
> on.  This has been the Dean advertising model for some time, but I 
> remember
> reading an interview with the company owner, Dean Zalinsky, where he 
> said
> for the first few years, his ads were like everyone else's--famous
> guitarists with their bitchen' Deans (and these were guys who really 
> did use
> the guitars).  And sales were so-so.
>
> Then he took a cue from the rest of the business world and started using
> sexy woman in his ads, and things took off.  "I sold more guitars with a
> girl in a bikini than I ever did with a rock star" is how I remember him
> putting it.
>
>> That's the whole point here. Big figures in pop culture are what moves
>> things. If we are interested in what will make looping more than an odd
>> niche, that's what it takes. A big shift in popular music culture that
>> somehow includes looping. Fringe artists and a few guys from decades 
>> ago
>> don't do it.
>
> On the other hand, there's a John Scofield article in the same issue 
> that
> shows his pedalboard which features a Boomerang and a Loop Station, and 
> he
> discusses how groovy the Boomerang is.  About 18 months ago it seemed 
> that
> every issue of Guitar Player had at least one article with some 
> guitarist
> going on about looping in their playing, it just doesn't get headlines.
>
>
> TH
>