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Re: Looper development and production costs?
At 12:01 PM 10/13/2001, Mark Sottilaro wrote:
>One thing that I don't think has been mentioned here is promotion. I've
>NEVER seen and add featuring the EDP. Ever.
for almost the entire history of the EDP, sales and demand have far
exceeded the supply of them. There were long waiting lists up until only
recently. Why would you bother spending money on advertising if you were
selling everything you managed to build anyway?
Now, the guys at Trace-Elliot have done a great job of getting the
production line in order and happening. They finally sold through all that
big waiting list and overwhelming demand. So only now does your suggestion
make sense, when they finally need to go out and find new customers. Prior
to now, advertising only would have exacerbated the problem of more demand
than they could supply.
>Now Electrix is not doing much better, in my opinion. They really need
>buy some ad space. Send reps out to the stores to do demos. The
>usual. I know that's money, but it takes it to make it.
What are you talking about? Electrix had repeater ads running for almost
the entire last year in all the major magazines. Trouble was, they didn't
have the product shipping, so it was likely money wasted...
>That should help get the word out. Gibson needs to give a couple of EDPs
>to Fripp or Belew.
They did that already a long time ago. They did a lot of endorsement
from Chet Atkins to Neal Schon and a whole lot of people in between. In
fact, I delivered the edp to Robert Fripp personally and gave him a brief
demo of how to use it. I think he used it for a while in performances and
probably still has it. Belew has one also. They slacked off on that
of the aforementioned overwhelming demand problem. Since that is fixed,
might be a good time to renew those deals so those guys talk about it in
>Also (I'm going to get it for this) The EDP is ugly.
> If Gibson cares about selling EDPs, they'd get an industrial designer
> redesign the face plate.
>Graphic designer to redo the logo.
hey man, I designed that logo and faceplate. :-) I thought I was doing
pretty well because I used a font different from the basic AutoCAD text
font, like every other piece of gear around at the time used. And my logo
fit around the knobs pretty well. Again, reality check: this is not a
where there are budgets available to pay for "real" graphic designers and
industrial design and such. The sales volumes and profit margins are just
not that big. If somebody on the staff happens to know something about
using a page layout program and getting a silkscreen made (as was my case)
you think you are doing pretty well and let that guy run with it...
Kim Flint | Looper's Delight
email@example.com | http://www.loopers-delight.com